Pinterest shares new information on Halloween research trends


Halloween is just around the corner, and with the vaccine rollout continuing to gain momentum, the event is expected to provide new opportunities for people to come together and celebrate in person once again, echoing traditional elements of the “scary season”. ‘.

And if you’re looking to formulate an effective approach to your Halloween marketing efforts, this new information from Pinterest might help. The platform has released a new look at the top Halloween research trends it has seen in the app so far.

And it does look like people are gearing up for a big Halloween this year.

According to Pinterest:

“Searches containing Halloween inspiration ”were 3 times more important in August of this year against last. The pinners began to plan much earlier and faster searches – searches containing “Halloween” started to increase as early as the second week of May (compared to the fourth week of May last year) and they increased 3.5 times faster than at the same time last year. “

With the growing momentum, it might well be worth it to tie your marketing efforts into the event.

So what are the trends that Pinterest is seeing?

This year’s Halloween theme is all about aesthetic fantasies expressed in bright metallic tones. The aesthetic that gained popularity during the pandemic had an element of costume that could take off this Halloween, similar to the VSCO girl who took off as a costume last year. “

YouTube has also noted the growth in aesthetic trends, with users seeking to form a community around specific niches and looks.

And according to Pinterest, these elements should dominate Halloween this year:

  • fairy costume aesthetic (+ 76x)
  • cottagecore witch outfit (+ 11x)
  • basic clown mode (+ 2x)
  • wood elf costume (+ 5x)
  • evil mermaid costume (+ 4x)

Pinterest also notes thatRetro halloween aesthetic“is the most trending general term related to Halloween (+ 76x), which might see some of your old favorites returning to the streets for just one night, while”vintage halloween decor”(+ 3x) has also seen a boost.

This includes classic backdrops such as ghosts, black cats, witches and Frankensteins, as well as posters or banners that appear to belong to another era, such as black and white images of Halloween parties from the 20s. “

And while pumpkin carving remains popular, apples are increasingly a key food for the season.

  • apple cider donut (+ 4x)
  • country bread with apple donuts (+ 4x)
  • apple meatballs recipe (+ 3x)
  • apple pie enchiladas (+ 3x)

If you’re looking to stay on top of the latest Halloween trends, Pinterest can be a great resource, and you can use Pinterest’s Trends tool anytime to keep tabs on the latest changes.

There’s definitely a lot of potential here, and by aligning with where people are looking, it could help make your Halloween tie a success.

You can read more about Pinterest’s Halloween trends here.

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