How the ‘Cat Lady’ Aesthetic Got Cool



There has long been a common misconception about cat lovers, and women who love cats in particular. Maybe an image of someone with 20 cats surrounded by litter and kibble lingers in your mind, and you’re not alone: ​​pop culture has applied the idea of the ‘Mad Cat Lady’, with characters like tousled Eleanor Abernathy in The simpsons and Robert De Niro’s elderly and unbalanced cat lover on SNL.

But times have changed: in recent years there has been a humanization of pets –and more of an acceptance of them as “children” of the people. Companies have also looked into this idea. With a cohort of stylish companies and influencers ready to help you ‘catify’ your life, being a feline person isn’t just cool, it’s quite an aesthetic.

The idea of ​​”catifying” – or making changes to your home to suit you and your cat’s needs – was rushed by Hauspanther Kate Benjamin, founder and cat style expert, who first got involved in the cat design space because she saw an untapped market in the pet category. But what started out as a blog has evolved into building a business around modern cat design and making it a lifestyle. Benjamin not only wanted to get rid of the “mad cat lady” trope, but also to get rid of the idea that cat owners’ houses “have to be covered in fur, and that’s disgusting, and you don’t care. not his appearance. ” It’s the opposite, says Benjamin Vogue: “The modern cat Is care.”

Josh Feinkind, Founder of Modern Cat Furniture Outpost The refined feline, has seen more of a realization that “alternatives to ugly longhair cat trees exist,” which he attributes to social media. “The combination of cats and visually appealing designs is ‘catnip’ for users of platforms like Instagram and Pinterest, which in turn further drive awareness,” he says of the trend.

Jimmy Wu, co-founder of the modern cat products startup Cat person, believes that what has helped standardize the aesthetic of the Feline Fanatic is the manufacture of products for the cat and its humans. In a survey that Cat Person conducted last year to ask consumers about cat products and furniture, Wu found that “people felt like they had to compromise in the category today.” which meant that they couldn’t find a wide selection of cat furniture and that they felt cat products were “under-represented” in cat stores. “More than half of cat parents said they bought products for their cat that are actually made for a small dog,” says Wu. This gap in the market, he believes, has also contributed to ideas. fake about cats: “Cats have been largely ignored, so why they don’t have great aesthetics today is [because] many products and in fact weren’t designed for cats. “



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