PITTSBURGH, PA – Fred Rogers Productions, the nonprofit children’s entertainment producer behind the Emmy Award-winning PBS KIDS series Daniel Tiger Quarter, Strange squad, and Peg + Chat, as well as the just launched Donkey Hodie and to come Alma Road, increases its marketing and engagement team with the promotion of two business leaders and the addition of a new member. The company elevated Suzanne Masri to vice president of marketing, communications and engagement, and promoted Brittany Smith to director of community engagement. Additionally, Christina Gorski recently joined Fred Rogers Productions as Associate Director of Marketing.
“We are fortunate to have such talented professionals to guide and support our growth during this exciting time as we launch two new series, Donkey Hodie and Alma RoadSaid President and CEO Paul Siefken. “The leadership of Suzanne and Brittany has been essential in taking our mission beyond dissemination. And I’m very happy to welcome Christina, who has quickly become a valued member of our marketing team.
Masri joined Fred Rogers Productions in 2015 and oversees the marketing, branding, advertising and engagement efforts for the company’s portfolio of quality children’s series and brands. During her tenure she led the rebranding of the company to Fred Rogers Productions as well as the implementation of her new creative direction, led the 50th anniversary celebration of Monsieur Rogers’ neighborhood, and helped develop and oversee impactful experiential campaigns for the company’s famous series, Daniel Tiger Quarter, Peg + Chat, and Strange squad.
Prior to joining Fred Rogers Productions, Masri led Station Relations marketing campaigns for national programming produced by WETA, PBS’s flagship station in Washington, DC She has closely supported a diverse lineup of films from award-winning documentary Ken Burns and lifestyle series by Martha Stewart Sara Moulton, as well as children’s series Clifford the big red dog, Great! Why!, and Maya and Miguel.
Smith, who joined Fred Rogers Productions in 1994, oversees outreach and engagement efforts to spark curiosity in young learners. She works closely with PBS stations and community groups across the country, developing resources and events such as Be My Neighbor Days, which has included over 150 free events with 53 different public TV channels in 62 markets since founded in 2015. Smith works to foster partnerships with like-minded organizations to create and facilitate engagement opportunities that use content inspired by the company’s series. Prior to joining Fred Rogers Productions, Smith worked in early childhood education and media.
New team member Gorski manages the marketing, branding and advertising efforts in the Fred Rogers Productions catalog. Previously, she ran advertising campaigns for prime-time shows at Fox Broadcasting Company and NBC.
Entertainment in New York. She has built and executed successful strategies for acclaimed series such as New Amsterdam, Blind spot, and Bob’s Burgers, as well as working on fan-favorite unscripted programs, including Tonight’s Show with Jimmy Fallon, Special of the day Red nose, and Christmas at Rockefeller Center.
Source: Fred Rogers Productions