A North West animation company is aiming for an additional £ 5million in revenue after agreeing to white label its products.
Preston-based Viddyoze has developed technology that allows users to create and use their own video animation with just three clicks.
The company has spent around £ 300,000 and two years to develop a B2B model so that agencies can white label its technology under a licensing deal.
Co-founder David Chamberlain said the initiative has already generated 300 new customers and projected £ 500,000 in additional revenue.
Chamberlain, who co-founded Viddyoze with Jamie Garside and Joey Xoto in 2015, said, “We had a lot of agencies that used our 1,600+ models. run the risk of their clients coming to us directly and completely missing them.
“At the moment we are a direct-to-consumer business and we have around 180,000 users worldwide and they typically pay $ 37 (£ 26) per month to access and personalize our extensive library of animated videos. .
“However, by paying a monthly or annual fee, they can put ten users on the platform and white label their products and sell them directly to their user base.”
Viddyoze currently employs over 50 people.