Animated Video Production: Is It Worth Getting Paid?



The production of animated videos is a popular form of marketing. But is it worth the money? Yes! Animated videos are a great way to convey information quickly and effectively with animation that grabs attention and keeps viewers engaged. As a result, the technique of digital marketing has developed over the past few years as more and more businesses see the benefits of it.

Animated Videos In Marketing Are The Hook

There are over 1.93 billion websites online and over 4.7 billion internet users. It’s a lot of competition. You need a hook to grab the attention of your audience, whether it’s on your website or your social media profiles. People pay more attention to animated characters than to real people and to music. Businesses are realizing the importance and adding more animation to attract more customers and prospects. Keep the videos short and share them across all platforms. Don’t limit yourself to your website. Post to Facebook, Instagram, TikTok, and YouTube. One to two minute clips can also drive traffic to your website with longer videos that are not as easy to share on social media sites like TikTok and Instagram that expand into short videos that catch quickly. the viewer’s attention.

Animation is an excellent educational tool

People of all ages can follow animated instructions or tutorials better than the average talking person. Branded video content allows you to explain your product or service in a way that everyone can understand. These animated videos can fit into any sales funnel and are easy to share with press releases and social media sites. You can also forward these little clips through email newsletters, messaging services like Facebook and WhatsApp, and text messaging. Once you’ve hooked the viewer, it’s easier to get them to do other tasks like following you on social media, signing up for your emails, and sharing your content through Facebook, Twitter, Instagram, TikTok and the audience of similar platforms. .

Animation mixing with Live-Motion

Think back to the early 1990s and the character John hammond in the first Jurassic Park made the presentation on how dinosaurs were born thanks to technology. Now move quickly to the much better technology of today. You can produce explanatory animated videos with a live person to put a face with your brand and an animated character.

Another great example, this time dating back to the late 80s, is that of Roger Rabbit and Eddie. The combination of animation and live-motion benefited animation fans and made parents laugh. In addition, the duo entertained the audience. A short animated video of one to two minutes can do the same for your brand.

Improve your sales and increase your brand awareness with animated videos. However, don’t buy a program and try to create your own content. Quality animation takes years of education and experience. The best way to get premium animated video is with a professional video production company.

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