A family business at the head of DreamWorks Animation’s Annecy campaign

DreamWorks Animation returns to the Annecy Animation Festival on a wave of success: last spring, despite the pandemic and theater closures, “Trolls World Tour” hit a limited number of venues but really hit demand, while that “Croods: A New Age” garnered pent-up demand in theaters throughout the fall and winter as theaters opened around the world. Its TV animation unit features trendy hits such as “Trollhunters”, “Tales of Arcadia: Wizards” and “3Below: Tales of Arcadia” by Guillermo del Toro, “Voltron Legendary Defender”, “She-Ra”, “Spirit Riding Free” as well as spinoffs from “Madagascar”, “Fast and Furious”, “Kung Fu Panda” and “How to Train Your Dragon”.

This year in Annecy, DreamWorks presents “Untamed spirit, “The Boss Baby: family business“and”Troll Hunters: Rise of the Titans. “All the works will be the subject of panels in Annecy, with del Toro at the head of the” Titans “.

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“We have been going to Annecy for years,” says President of DreamWorks Animation Margie Cohn, who adds that because it is dedicated to global animation, fans and industrialists know the value of a project, really understand what to do and it is a true “celebration of the art” .

Not to mention the natural beauty of the setting, she notes. “Plus, you meet students, you meet directors, you just meet fans, you meet other industry leaders.”

And it’s precious to have a place where the global animation community – and it’s not that big – can come together.

“Our recruiting team will [to Annecy] and we do a lot of portfolio reviews. So we’re actually looking for artists and at the same time we do a lot of networking. And you could stay in your bubble, even your Hollywood bubble, but when you go to Annecy, it’s a global community. So you are very stimulated by things from other countries that you may not have known, ”she says.

“Boss Baby: Family Business,” a sequel to “The Boss Baby,” which grossed $ 175 million in 2017, brings Alec Baldwin back as the lead role of Another Adventure, which hits US theaters on July 2 and will be aired on Peacock. Director Tom McGrath is also back. And we can say that for McGrath and Cohn, presenting their “Baby” in Annecy is like coming home, having unveiled the first toon there in 2016.

“It’s endlessly funny, but it’s also beautiful,” Cohn says, noting that the movie “has these fantastic sequences that look different from the rest of the movie. [McGrath] love traditional cartoons. And so even though it’s CG, it has a lot of [elements] of a squash and stretch comedy. It’s really amazing what they can do with the characters. And, you know, it has a lot to do with the animators and technologists at Dreamworks – challenge them and they’re all in it.

In Annecy, del Toro will host a panel with executive producer Chad Hammes and directors Andrew L. Schmidt, Francisco Ruiz Velasco and Johane Matte on the anticipated film “Trollhunters: Rise of the Titans”, the cornerstone of the “Tales of Arcadia” trilogy.

Cohn says they will also be in Annecy to support “The Croods: A New Age,” which will begin its European journey to the big screen in June. “The film was released in November, but it’s still out in France on July 7,” she says, along with a panel for “Spirit Untamed”.

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